eCommerce & Packshots
"e-Commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. eCommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet."
-Shopify
And video...
YouTube. Netflix. TikTok. Instagram. Zoom. We live in a world that is dominated by video. We use video as entertainment, to learn new skills, and to communicate with others. We also use video to help us make buying decisions. Now, more than ever, eCommerce video matters. If you want to reach more customers, drive more sales, and keep pace with your competitors, you absolutely need to leverage video.
Why is video important to eCommerce?
Video is critical for your eCommerce marketing strategy for a number of reasons. First and foremost, it allows potential customers to better understand products. Unlike brick-and-mortar retail, customers can’t physically touch eCommerce products before purchasing. But video can meet this need by showing the product in action and giving customers more context for what it looks, feels, and acts like day to day.
eCommerce videos are a key part of the sales process. 73% of adults say that they are more likely to purchase after watching a video that explains the product or service. eCommerce video marketing is also important because it gives customers assurance that your product is right for them. Nearly 80% of consumers feel that product videos increase their confidence when purchasing products online. Video content helps build trust between you and your audience, particularly if you are selling to a younger demographic.
When researching products and making buying decisions, 87% of GenZ prefers videos or ads that show someone talking about or demonstrating a product. If you don’t use videos for your eCommerce business, there’s a good chance that you’ll fall behind your competition, since more than half of all marketers use at least some form of product-related videos.
The bottom line is that using videos is essential for the success of your eCommerce store. Videos increase conversion rates, boost sales, and increase trust levels.
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