top of page

What are the correct social media image ratios? Why is it important to use them?

Updated: Feb 28, 2023





social media ratio


Social media apps may use different resolutions for images for a few reasons. One reason is to optimize the user experience by providing the best quality image while keeping the file size and loading time low. Another reason is to ensure that images look their best on different devices, which have different screen sizes and resolutions.

When you upload an image to a social media app, the app may automatically resize and compress the image to reduce its file size and improve loading time. This is done to optimize the user experience, as larger images can take longer to load and may use more data. By compressing and resizing images, social media apps can reduce the file size of images without significantly impacting image quality.

In addition, social media apps may use different resolutions for images based on the device and screen size of the user. For example, an image that looks great on a large desktop monitor may look pixelated or blurry on a smaller mobile device with a lower resolution screen. To ensure that images look their best on all devices, social media apps may resize images based on the user's device and screen size.

Another reason for different resolutions is that social media apps may use different image file formats depending on the type of content being uploaded. For example, social media apps may use PNG for graphics with transparency, while JPEG is better suited for photographs with a wide range of colours.

Ultimately, social media apps use different resolutions for images to provide the best user experience while maintaining image quality and reducing file size. By optimizing image resolution and file format, social media apps can ensure that images look their best on all devices and provide a seamless user experience.


These are the recommended sizes for each social media platform as of 2023. It's important to note that some of these platforms may change their image size and resolution requirements over time, so it's always a good idea to check for updates before uploading images.


When it comes to images for web posts, DPI (dots per inch) isn't as important as pixel dimensions. For web posts, the recommended resolution is 72 pixels per inch (PPI), which is suitable for viewing on screen.


However, it's worth noting that some social media platforms may compress or resize images, which can affect the overall quality of the image. To ensure the best quality, it's important to upload images that meet the recommended pixel dimensions for each platform. Additionally, using the correct file format (such as JPEG or PNG) and reducing image file size (by compressing the image without sacrificing quality) can help to ensure that images look their best on social media.


The best colour profile to use for the web is sRGB (standard Red Green Blue). It is the most widely used colour profile on the web and is the default colour space for many web browsers and operating systems.


Using sRGB ensures that the colours in your images are consistent and look the same across different devices and platforms. It also ensures that the colours you see on your computer screen are as close as possible to the colours that your website visitors will see on their devices.


Most image editing software, such as Adobe Photoshop and GIMP, have sRGB as the default colour profile. If you're creating graphics for the web, it's a good practice to make sure your images are saved in the sRGB colour profile.

It's worth noting that if you're working with images for print, a different colour profile such as Adobe RGB or ProPhoto RGB may be more appropriate.


When you upload an image to a web page, it's pixel dimensions determine how it appears on the page. Pixel dimensions refer to the number of pixels that make up the width and height of the image. The larger the pixel dimensions, the larger the image will appear on the web page.


For example, if you have an image with pixel dimensions of 1000 pixels wide by 500 pixels high, and you upload it to a web page, it will take up more space than an image with pixel dimensions of 500 pixels wide by 250 pixels high.


When images are resized on a website, the browser has to do extra work to scale the image to fit the space available on the page. This can slow down the page load time and decrease the overall user experience. In addition, resizing images can also result in reduced image quality, as the browser may not be able to maintain the same level of detail and sharpness in the resized image.


For these reasons, it's generally better to upload images that are already sized correctly for the space they will occupy on the web page. This means that the images will load more quickly and maintain their quality, resulting in a better user experience.



social media ratio


When determining the appropriate pixel dimensions for images on a web page, it's important to consider both the size of the image and its resolution. The size of the image refers to the physical dimensions of the image, such as inches or centimetres, while the resolution refers to the number of pixels per inch (PPI) in the image.


For web images, a resolution of 72 PPI is typically sufficient, as this is the standard resolution used by most computer screens. However, it's important to note that some devices, such as high-resolution displays or retina displays, may require higher resolution images to maintain sharpness and clarity.


In addition to size and resolution, it's also important to consider the file format of the image. JPEG and PNG are the most commonly used file formats for web images. JPEGs are best suited for photographs and other images with a wide range of colours and shades, while PNGs are better suited for images with text, logos, or other graphics that require transparency.


In summary, uploading images that are already sized correctly for the space they will occupy on a web page is generally better than letting websites resize the images. This ensures that the images load quickly, maintain their quality, and provide a better user experience. When determining the appropriate pixel dimensions for web images, it's important to consider both the size and resolution of the image, as well as its file format.


Facebook

  • Profile photo: 180 x 180 pixels (minimum)

  • Cover photo: 820 x 312 pixels

  • Shared image: 1200 x 630 pixels

  • Shared link image: 1200 x 628 pixels

  • Event image: 1920 x 1080 pixels

  • Group cover photo: 1640 x 856 pixels

Twitter

  • Profile photo: 400 x 400 pixels

  • Header photo: 1500 x 500 pixels

  • In-stream photo: 1200 x 675 pixels

  • Shared image: 1200 x 628 pixels

Instagram

  • Profile photo: 320 x 320 pixels

  • Photo thumbnail: 161 x 161 pixels

  • Shared photos: 1080 x 1080 pixels

  • Shared videos: 1080 x 1080 pixels

  • Instagram stories: 1080 x 1920 pixels

  • IGTV cover photo: 420 x 654 pixels

LinkedIn

  • Profile photo: 400 x 400 pixels

  • Cover photo: 1584 x 396 pixels

  • Shared image: 1200 x 627 pixels

  • Company logo: 300 x 300 pixels

  • Company cover photo: 1536 x 768 pixels

Pinterest

  • Profile photo: 165 x 165 pixels

  • Pin image: 1000 x 1500 pixels

YouTube

  • Channel icon: 800 x 800 pixels

  • Channel art: 2560 x 1440 pixels

  • Video thumbnail: 1280 x 720 pixels

TikTok

  • Profile photo: 200 x 200 pixels

  • Video: 1080 x 1920 pixels

Comments


Get notified when we post on our blog

bottom of page