top of page

Lets talk about how using stock photography actually helps your competitors...

Updated: Mar 7, 2023

By Paige Chesters




As a brand, your image is everything. The way you present yourself to your audience can make or break your success. And when it comes to visual branding, the photos you use play a crucial role in shaping your brand's identity and reputation. While stock photos may seem like an easy and affordable solution, they can harm your brand's image and make it difficult to stand out in a crowded market. That's why it's essential to invest in original photography that showcases your brand's personality, values, and message.

Today, I'll explain why using stock images is bad for a brand's marketing, how online stores will offer cheaper alternatives that use the same images, how stock images cheapen your brand, how they don't allow a product to stand out from competitors, how they are usually low quality, how they don't allow your brand to have its own personality, how they may not show off the most important aspects of your brand, how the dimensions will be wrong for your website or store, how Google promotes original content, and how keywords can be added to original images to help with SEO. We'll also discuss successful campaigns by big brands that used original photography and how Dark Artz Studios can provide a solution when looking for a content provider.



Stock images are generic, overused, and lack originality. They don't tell a story or connect with the audience emotionally, making it difficult for brands to stand out in a crowded market. When using stock photos, brands risk portraying themselves as generic and unoriginal, which can damage their reputation and make it difficult to connect with their audience. Stock images also don't accurately reflect a brand's personality or message, making it challenging for brands to create a unique identity and stand out from competitors. As a brand, it's important to differentiate yourself from competitors and create a unique identity. Using stock photos makes it challenging to achieve this, as competitors may use the same images, making it difficult for customers to distinguish between brands. In addition, online stores such as Amazon, eBay, Etsy, and Shopify will offer cheaper alternatives that use the same imagery, making it even more challenging for brands to stand out.


When using stock photos, brands risk portraying themselves as generic and unoriginal, which can damage their reputation and make it challenging to connect with their audience. In addition, competitors may use the same images, making it difficult for customers to distinguish between brands. This can make it challenging for brands to differentiate themselves and create a unique identity, making it difficult for their products to stand out from competitors. Stock photos are often of low quality, which can damage a brand's reputation and make it challenging to create a professional image. Low-quality images can make a brand appear unprofessional and undermine their credibility. In addition, low-quality images may not accurately reflect a product's features, making it difficult for customers to understand what they're purchasing. Manufacturer supplied images don't accurately reflect a brand's personality or message, making it challenging for brands to create a unique identity and stand out from competitors. When a brand uses stock photos, they risk portraying themselves as generic and unoriginal, which can damage their reputation and make it difficult to connect with their audience. On the other hand, original photography allows brands to showcase their unique personality and values, creating a distinct identity and resonating with their audience on a deeper level.


Supplied images are not accurately reflecting the most important aspects of your brand, such as your values, mission, and personality. Stock photos are generic and lack originality, making it challenging to communicate a brand's unique message effectively. This can make it difficult for brands to connect with their audience and create a strong brand identity. Stock photos are often available in limited dimensions, which may not fit your brand's specific needs. This can make it challenging for you to use stock photos effectively on your website or store, as the images may appear stretched, pixelated, or distorted. In addition, using images that don't fit the dimensions of a website or store can harm your brand's professional image and make it challenging to create a cohesive and consistent visual identity. Importantly, Google values original content, including original photography. Using original photography on your brand's website or store can improve its search engine optimisation (SEO) and help it rank higher on Google search results. This can increase your brand's visibility and reach, leading to more traffic, leads, and conversions. In contrast, using stock photos can harm your brand's SEO, as they are often overused and lack originality.


Adding keywords to original images can further improve your brand's SEO and increase its visibility on Google search results. By using relevant keywords in image titles, captions, and alt text, you can improve your chances of ranking higher on Google search results and attract more traffic to their website or store. Photographer's have specialist software that will automatically embed your brands keywords into the images they supply. So, if your competitors sneakily make use of your images, guess what? They'll be unwittingly doing your marketing for you for free. Every time they use your images they'll be sending their own customers to your products. However this works both ways. If you use stock photography, there's every chance that keywords for other distributors or suppliers could be embedded in those images. When looking for a content provider for original photography, companies like www.dark-artz.com is a reliable and affordable option. They specialise in creating custom photos that showcase a brand's personality, values, and message, creating a unique identity that resonates with the audience. They also provide high-quality images that fit a brand's specific needs and dimensions, ensuring a professional and cohesive visual identity. By choosing content creators like Dark Artz Studio as a content provider, brands can differentiate themselves from competitors, create a strong brand identity, and attract more customers.


If you've scrolled down for a summary, here it is, and i'm going to be blunt about it. Using stock images can harm a brand's image and make it difficult to stand out in a crowded market. Online stores may offer cheaper alternative products that use the same imagery, making it even more challenging for brands to differentiate themselves from competitors. Original photography, on the other hand, allows brands to showcase their unique personality and values, creating a distinct identity and resonating with their audience on a deeper level. By investing in original photography and using keywords to improve SEO, brands can increase their visibility and attract more traffic to their website or store. Dark Artz Studios provides a reliable and affordable solution for brands looking to create original and high-quality content that reflects their unique identity and message. By using Dark Artz Studio as a content provider, brands can create a strong and cohesive visual identity that sets them apart from competitors and resonates with their audience.

So, choosing original photography over stock images is a wise decision for any brand looking to create a unique identity and stand out in a crowded market. By investing in original content and using keywords to improve SEO, brands can increase their visibility and attract more traffic to their website or store. With the help of Dark Artz Studio, brands can create high-quality and custom images that showcase their personality and values, creating a strong and memorable brand identity.


1 則留言


The website looking great and simple also you can find more like images

https://www.graphclipping.com Thank you so Much.

按讚

Get notified when we post on our blog

bottom of page