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I'm sorry, but as a small to medium sized company, in-house photography probably isn't for you.

Updated: Jul 26, 2023

By Erika Soloman

Dark Artz Studio Logo Blue and Silver Futuristic Font with cross motif

We understand that navigating the world of photography can be daunting, especially when faced with inconsistent results and inexperienced photographers. That's where Dark Artz Studio steps in, with our mission to empower brands like yours with captivating imagery that sparks connections and drives success. Allow me to share how we address and solve each of your potential unique pain points and explain possibly why in-house photography isn't for you:

Inconsistent Quality: Your brand's essence deserves to be captured with precision and accuracy. We take no shortcuts in ensuring that every shade, every hue, and every detail are beautifully rendered. By employing cutting-edge Datacolor software and accessories, we guarantee a seamless colour match across your visual assets. Our expert grading techniques add that final touch of finesse, resulting in stunning images that truly represent your brand.

Stressed business owner Man sat at computer desk stressed over workload and impending deadline

Time Constraints: We know your time is incredibly valuable, and that's why we are here to shoulder the burden of photography. You can trust our dedicated team to handle all aspects of the process, from concept to final product. So you can focus on what matters most - nurturing your brand and delighting your customers.

Additionally, we understand that each digital platform demands specific image specifications. From Shopify to Big Commerce, Instagram to Facebook and Pinterest, we ensure that your visuals are optimised for each platform, eliminating any guesswork on your part. Think of it as a tailor-made approach that saves you valuable time and maximises your reach. If you have a large store, you'll be delighted to know that we can provide images tailored for each platform, saving you days of work and potential headaches.

Are you aware that the majority of a photographers time isn't spent actually taking photographs? Are you prepared to employ a photographer that will only take photo's two days out of five per week? Garments and products need unpacking, they need steaming and cleaning, they then need repacking and restocking. Are you happy for your photographer to do this? You might consider employing somebody to do it. Congratulations, you've just doubled your photography wage budget.

Sets need to be built; who's going to do that? Backgrounds need painting. Locations need to be scouted. Who will be doing these?

And what about retouching?

If you own an E-commerce store, all your images probably need to be cutouts. Do you know that cutting out images using paths actually takes much much longer than the actual photography? Yes you can try background removal tools, but they are objectively inferior to paths. Do you want to look cheap compared to your competitors? Do you want to wait days while competitors are listing identical products almost immediately upon release? You either need to send images away to clipping farms, or employ a retoucher or two. Congratulations, you've just quadrupled your initial wage budget.

All these issues become non issues when you enlist Dark Artz Studio.

Uninspiring Visuals and Creativity: Do you have an agency experienced art director? Do you have the wage budget to pay a creative director £60,000 a year to develop your brand and conjure up new strategies day after day? We see photography as an art form, and every frame is a canvas on which your brand's story comes to life. Our creative visionaries are deeply committed to understanding your brand's core values and aspirations. By weaving these elements into our imagery, we create visuals that ignite emotions and forge a genuine connection with your audience.

At Dark Artz Studio, creativity knows no bounds. Each project is an opportunity to explore fresh perspectives, turning ordinary products into extraordinary visual masterpieces. We embrace innovation and pride ourselves on breathing new life into your brand's presence.

Technical Challenges and Costs:Technical precision is at the heart of our craft. Professional photography equipment is an expensive commitment. Profoto lights cost about £2,500 EACH, the packs to power them about £12,000 EACH, and you need quite a few lights, and several packs to do a job properly, and never mind all the modifiers needed to cover every potential obstacle. Equipped with state-of-the-art tools, Profoto lighting, the latest full frame Nikon and medium format Phase One cameras, Capture One Pro software, and fuelled by our team's expertise, we tackle each challenge with finesse. From lighting wizardry to seamless post-processing, we ensure that your imagery is nothing short of perfection.

Ineffective Brand Representation: Your brand is unique, and we believe your photography should reflect that distinct identity. We delve deep into understanding your brand's essence, voice, and story. By creating images that align seamlessly with your branding strategy, we present your products in a way that feels authentic and truly yours.

Missed Marketing Opportunities: In today's ever-evolving digital landscape, we appreciate that each platform demands a tailored approach. To produce the highest quality images, a ‘one size image fits all’ in this case is most definitely NOT the answer. From Shopify to Big Commerce, from Instagram, Facebook and Pinterest, each of these platforms require their own specs, and allowing a hosting partners non-professional editing scripts to resize and compress your images ruins the quality of the images EVERY SINGLE TIME. We optimise and reproduce your images to work with individual platforms as a standard part of our service. Our expertise ensures that your visuals make a powerful impact across all channels, unlocking new avenues for growth. (See our blog post on Social Media Sizing for more information on this)

Lack of Expertise in Commercial Photography: With Dark Artz Studio, you're partnering with seasoned professionals dedicated to commercial photography. Our team has honed their craft, mastering the art of translating products into captivating visual stories. You can trust that your brand is in the hands of experts who take great pride in their work.

Budget Overruns: Transparent and fair pricing is at the heart of our ethos. We offer comprehensive packages that cater to your specific needs without compromising on quality. At Dark Artz Studio, we believe that exceptional photography should be accessible and friendly to your budget.

Building Relationships for Lasting Success: Photography is an intimate journey, and we're in this together. Beyond stunning visuals, we value the relationships we build with our clients. Your success is our success, and we celebrate every triumph with you. Our passion goes beyond photography; it's about fostering lasting connections that drive real, tangible results.

Embrace Growth Together: As your brand flourishes, we stand ready to evolve with you. Our resources, expertise, and dedication allow us to scale alongside your success. Whether you need more comprehensive packages or an expanded range of services, Dark Artz Studio is committed to supporting your growth journey.

Beware of Misleading Clickbait: Trust the Experts at Dark Artz Studio

We understand that navigating the vast world of photography can be overwhelming, especially with the barrage of information from clickbait YouTube channels. These channels often promise quick fixes and cheap equipment as the key to achieving professional-grade photography. However, we believe in transparency and honesty, and we want to shed light on this matter.

At Dark Artz Studio, we've seen firsthand the consequences of misleading information. Many of these channels are driven by affiliate marketing, pushing substandard equipment for their own gain. Have you ever seen company's like Nikon or Canon advertising on these channels, even the ones with hundreds of thousands of followers? No. There's a reason for this. They tend to oversimplify and cheapen the complexities of photography, leaving viewers ill-prepared to tackle real-world challenges, and the biggest brands do not want to be associated with this.

Our team of seasoned photographers has witnessed the true intricacies of the craft, and we know that it takes more than just a cheap camera and a few basic tips to achieve exceptional results. Photography is an art form that demands a delicate balance of technical expertise, creativity, and an in-depth understanding of the subject matter.

Invest in True Expertise: When it comes to in-house photography budgets, we understand the challenges you may face. Often, these budgets can only cover the wages of a recent graduate, and while they may possess a piece of paper saying they are a photographer, real-world experience is often lacking. Universities provide valuable foundations, but no institution can fully prepare a graduate to overcome all the photographic challenges they will encounter. For a graduate to leave ready to do the job they would need to spend 2 years in a studio 5 days a week. No university has the means to provide each individual student their own fully equipped studio and instructor. This is an art you simply can’t learn without actually observing and doing.

If you think that you can buy a middle of the range camera, cheap lights and modifiers, then give them to a graduate, expecting agency standard results, all in the name of saving money, i'm afraid you're mistaken. It's a bit like buying a second hand Mondeo Diesel, giving it to someone who has just passed their test, turning up at a race track and genuinely expecting them to perform like Lewis Hamilton in his Formula One car with all the might, investment, and experience of Mercedes behind him. This isn't about piling on graduates or middle of the road equipment. Does your average business owner even know what goes into producing professional level content? This is about reality, and managing expectations.

Red leather tech tote bag handmade in italy for accessories brand Aurora-London

At Dark Artz Studio, we have the benefit of experience. We know that a talented

photographer with the ability to produce high-quality images is unlikely to accept in-house positions with limited wages. It's simply not a sustainable or beneficial investment for any company to hire an employee who can't deliver the desired results.

Photography is a dynamic and freelance-oriented industry. Exceptional photographers are sought after for their unique skills and expertise. They thrive in freelance settings, working with diverse clients and projects, where their creativity and problem solving prowess can truly shine.

Rely on Established Expertise: Dark Artz Studio has built a reputation on unwavering professionalism, a commitment to excellence, and the ability to overcome even the most complex photographic challenges. Our team of photographers has honed their craft over years of experience, mastering the art of capturing compelling visuals that tell captivating stories.

When you partner with Dark Artz Studio, you gain access to a pool of seasoned professionals who are dedicated to delivering exceptional results. We take the time to understand your brand, your unique needs, and the essence of your products. Our team brings a wealth of knowledge and creativity to every project, ensuring that your visual assets stand out in a sea of mediocrity.

Trust Your Vision with Dark Artz Studio: At Dark Artz Studio, we are more than just photographers - we are visual storytellers with a deep passion for what we do. We invest in continuous learning, honing our craft to keep up with industry trends and advancements. When you choose us, you're not just getting images; you're getting a dedicated team that understands the true art and science of photography.

So, let's steer clear of misleading clickbait and invest in true expertise. Partner with Dark Artz Studio and experience the difference that genuine passion and dedication make in elevating your brand's visual storytelling.

Aurora-London black gigi leather handbag purse shot with. female model with light blue background

Empowering Success: The Aurora London Story

Aurora-London black cleo leather handbag purse shot with. female model with beige background

Let us share an inspiring success story from one of our clients, Aurora-London. We had the pleasure of collaborating on a campaign for their designer handbags, capturing their brand's elegance and sophistication. Little did we know that this campaign would create ripples beyond our expectations.

Aurora-London black cleo leather handbag purse shot with. plinth column with light blue background

A writer for Stylist Magazine stumbled upon the campaign, impressed by the resonance of our visuals. The result? Stylist magazine contacted Aurora-London to produce a feature in their esteemed print magazine using the campaign images, reaching readers across London's entire commuter network. The impact was profound - during the 2 weeks print run of that edition, Aurora-London experienced an astounding 800% increase in sales. This heartwarming experience reminded us of the power of photography to ignite opportunities and build bridges between brands and audiences. We don’t just provide images that captivate customers, we create visuals that your peers and the media want to share.

Dark Artz Studio is a content creation agency that understands and addresses the pain points in photography with personalised solutions. Our creative team takes pride in crafting captivating visuals that authentically resonate with each brand's essence, leaving a lasting impact on their target audience.

We uphold transparency and authenticity as our guiding principles. Our expertise transcends quick fixes and cheapened end results, focusing instead on building genuine relationships with our clients. At Dark Artz Studio, we rejoice in our clients' successes as our own and offer flexible packages that adapt to their evolving needs. In the dynamic commercial photography world, we stand apart as a team of professionals dedicated to delivering exceptional results and forging enduring creative partnerships. When you choose Dark Artz Studio, you not only gain stunning imagery but also a reliable ally on your visual storytelling journey. Let us illuminate your brand's narrative with our refined touch and elevate your vision to new heights of excellence.

Dark Artz Studio, is a passionate team of photographers based in Cheshire, specialising in commercial photography. We are experts in Brand, Product, Lifestyle, Fashion, and

E-commerce imaging. We take immense pride in our art, crafting visual stories that leave a lasting impression while maintaining the refined charm that resonates with distinguished clientele.


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